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The Growth Report: Finding opportunity in 2025’s agency sector
Exploring the complex landscape of our sector, where size matters, location drives opportunity and specialisation increasingly drives success.
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Preview: The Growth Report
From the growth paradox to stability as strategy, learn more about The Growth Report from Agency by Agency and the patterns that shape growth in our sector.
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Beyond London: The shifting landscape of the UK’s agency hubs
What does our exploration of the 15 biggest agency cities tell us about the story of the UK’s regional creative hubs in an industry in transition?
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- Article
Creative hubs: Exploring the 15 biggest agency cities
The 15 biggest agency cities in the UK account for two thirds of all active agencies and three quarters of all agency employees. We decided to take a closer look...
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- Report
The Growth Report: Finding opportunity in 2025’s agency sector
Exploring the complex landscape of our sector, where size matters, location drives opportunity and specialisation increasingly drives success.
Read more
- Preview
Preview: The Growth Report
From the growth paradox to stability as strategy, learn more about The Growth Report from Agency by Agency and the patterns that shape growth in our sector.
Read more
- Report
Agencies for good: Social purpose and sustainability
A special report into agencies whose primary focus is social purpose, sustainability and making a positive impact
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Social purpose and sustainability: Mapping our newest subsector
Preview our report on Social purpose and sustainability agencies by finding out how we mapped the newest subsector on Agency by Agency and our key findings.
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- Report
IndieNation: Uncovering the UK independent agency landscape
The first ever comprehensive mapping of independent agencies in the UK, including subsector specialisms, regional clusters, performance measures and growth rates for all agency types.
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Preview: IndieNation Report
Read the executive summary of our first report into the UK’s independent agency sector
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- Report
Agency by Agency Industry Report – Spring 2025
The UK’s marketing, advertising, creative and media agency sector, as you’ve never seen it before…
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Preview: Agency by Agency Industry Report – Spring 2025
With the Spring 2025 edition of the Agency by Agency Industry Report, we unveil the breadth and depth of the UK agency sector for the first time…
Read moreLatest articles
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- Article
Beyond London: The shifting landscape of the UK’s agency hubs
What does our exploration of the 15 biggest agency cities tell us about the story of the UK’s regional creative hubs in an industry in transition?
Read more
- Article
Creative hubs: Exploring the 15 biggest agency cities
The 15 biggest agency cities in the UK account for two thirds of all active agencies and three quarters of all agency employees. We decided to take a closer look...
Read more
- Article
The new breed: Exploring the next agency generation
What type of agencies have been founded over the past three years to and which specialisms have the highest proportion of new agencies?
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- Article
Riding the waves: Mapping the Class of 2015
What does a ten-year-old agency look like? Who has come through the last decade with all its challenges and out the other side.
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- Article
The numbers are in… Welcome to Agency by Agency
Get access to the first comprehensive benchmarking data and insight into the UK agency sector…
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- Article
Introducing our Data Shots: For a better understanding of the UK agency sector
Find out more about our Data Shots - comprehensive benchmarking data for agency subsectors
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Why data matters: Understanding the agency sector
How data can offer strategic insights and inform decision-making for agency leaders and key stakeholders in agency sector
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View allData Shots
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Amazon / Marketplace
Behavioural research and behaviour change
Brand strategy
Content
Conversion
Copywriting
Creative and advertising
Customer experience (CX)
Data and marketing analytics
Design and branding
Digital
Digital product design
Digital transformation
Direct marketing
E-commerce
Experiential and events
Influencer
Integrated and full service
Internal comms and employee engagement
Market research
Media
PR and communications
Search and performance
SEO
Social media
Translation and localisation
Video and production
Website and UX/UI design
Bespoke research and consulting
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