With our Agency by Agency Industry Report (March 2025) we published an overall growth rate for the UK agency sector of 7.3%. It told an important story about resilience in challenging times. But headline figures only tell part of the story, especially in a diverse and dynamic sector such as ours. With our Agency by Agency Growth Report we dig deeper into the patterns that are shaping our sector. This is a complex landscape where size matters, location drives opportunity and specialisation increasingly drives success.
What emerges from our report is not a single story of growth, but multiple narratives playing out across the regions, subsectors and agency types. We explore the emergence of new subsectors and regional developments beyond the traditional centres. We see how a relatively small group of high-growth agencies operate alongside the stable majority that characterises the sector. And we offer insight into not only what is growing but why, where, and what it might mean for all of us working in and around the agency sector.
Subscription required
Stay informed. Plan for what’s next.
Exclusive reports, actionable insight, performance benchmarks and strategic resources for the agency sector.
